Over the last couple of months I've been slowly working through Fiona Humbertsone's 'How to style your brand' book after being inspired by watching other designer/makers do the same. Lovely images on instagram of piles of colour chips and sketches of brand icons and patterns caught my eye and I was intrigued by some of the processes especially the idea of assigning a 'season' to your brand. I hadn't really thought of branding as a story before and wanted to see if it was something I could apply to littlebirdy designs.
So far the exercises have included: writing a comprehensive brief on what I would like my brand to represent, thinking about my ideal customer and eventually narrowing my brand values down to just three words. I'm still deliberating a little over this but have more or less settled on: calm, delicate, and charming. These were the less fun bits but essential to make sure my colour/font choices have real meaning.
I've also put together a mood board for the first time since Uni and decided more or less on the concept for my logo and colour palette. I still have a way to go but it's been a really exciting and enjoyable process and I've surprised myself with the results.
Oh and the season? I've decided littlebirdy designs is mostly Summer - calm, considered with attention to detail and a cool, muted colour palette with an undertone of Autumn's nostalgia and connection with nature.
You can see how my logo looks so far at the top of this page - I'd love to hear your thoughts or experiences if you've worked on your own branding story!